India is a very populous country. They have over a billion people, yet, the government is putting plans on ground to avoid population explosion. The internet, on the other hand, has over 4 billion active users. As you know, expansion is underway, creating space to accommodate more people. You do not need a soothsayer to show you reasons why you need email marketing tools, professional email domain, and website optimization to stand out in this very crowded country.
Your domain name functions like your home address; it defines your location on the internet and hosts sub addresses such as email and website Internet Protocol. It is therefore imperative that you devote adequate resources- time, effort, and funds to set up a professional domain (or house).
Why Should I Take Email Domain and Website Optimization Seriously?
Ask yourself, why should the general public take you seriously? Why? Your website is slow, your ranking is poor, and your internet profile is non-existent. How do you expect to break forth?
Search engines such as Google, Bing, and Yahoo! are the primary means through which users navigate the internet. Poorly designed website and domain names will drastically reduce your visibility on the internet.
When you employ the services of a professional in order to optimize your website, create a professional email domain, and improve search engine optimization (SEO), the results are astounding! This can be a great form of publicity and exposure, eliminating the need for other channels of marketing. By increasing the traffic you get, you increase income and create opportunities for expansion.
The Magic of Email Marketing
There are a plethora of marketing campaigns available on the internet. We have Facebook ads, google ads, and other forms of online advertisement. Social media is also generating buzz and excitement in the online community. However, a majority of the internet populace still rely on emails to get reliable information.
Taking advantage of this great tool be the deciding factor for profitability or loss. By just creating a domain name, you potentially get access to email marketing. Proper use of email marketing can lead to a chain reaction of positive experiences that ultimately leads to increased profit. You might be thinking, isn’t email marketing old or outdated? Here are some statistics to prove you wrong:
- Email unique users worldwide are over 3.7 billion, Facebook has just 2.2 billion unique users.
- On a typical day, you have a 58% chance of opening your mail first, compared to 11% for Facebook.
- For permission-based promotional messages, 77% of customers prefer email to social media.
- Email has an 18% open/click through rate compared to 0.07% for Facebook ads.
By strategically taking advantage of email marketing (a cheaper alternative), you can cut cost on other forms of digital marketing like Facebook and Google ads and still get the optimal visibility you crave for.
Think Nike, Adidas, and that sneaker shop by the roadside. How about MacDonald’s, KFC, and that joint beside your office? The difference is in the brand and the strength concomitant with the company. Taking advantage of SEO in your domain name and web content helps you establish your dominance in your industry, and the dominant company sets the rule of the game. Customers are willing to pay a premium for quality.
The world is evolving. As at the time you began reading this article, you can be sure that the internet has birthed new babies, new businesses, and new opportunities. Why not leverage it?