Your custom service domain transcends a basic tool which is used for internal and external communication. Your professional email address domain represents a strong channel through which branding effort and trust are established. Are you a small business working from a garage or a Fortune 500 company? Your business requires a professional email domain.
Every business owner aspires to take their venture public or eventually sell off through merger & acquisition. During the growth stage, you must explicitly identify the tasks to outsource and that to execute yourself.
Why you need a professional email address domain
Planning and Scheduling
Why bother with the tedious process of initiating email correspondence, reminders, etc. when it can be easily achieved via a better, cheaper, and more efficient process? Time is very important in the growth stage of your company and as a result, these tasks can be automated.
This gives you the ability to add new names to your mailing list with just one click. The feeling of receiving an email from @yourcompany beats that of getting from @gmail or @yahoo.
You can section your customers based on pre-selected criteria so as to send them targeted mail. This will save you the stress of sorting through subscribers manually or fishing out non-responsive clients.
When sending mail using some of these free services, you are restricted to the number of emails you can send. This can be a major buzzkill if you have a target to achieve. However, a professional email address domain allows you send as many emails as you want.
Tracking the Correct Metrics
Email services provide you with detailed information like open rate, click rate, conversion rate, charts. All these can be analyzed to further optimize your mail sending strategy in the future.
Eliminate Additional Expense
As a growing company, you are cash-strapped, and you need manpower. An average conservative company spends about $20,000/ staff in a year. It will definitely cost you more to create a mailing department in an organization considering you will even have more than a staff.
However, with professional email marketing tools, you get to achieve more optimal results at just a tiny fraction of that amount. This will free up money that can be used in attaining more important milestone, further fostering growth.
Expand Your Reach
Properly targeted email marketing is more effective than conventional social media advertising campaigns, and it is one of the strongest means of getting the word out about your product and services.
Why do this important task all by yourself with your little resource? Professional email service providers help you get word about your business much further, restricted not by the number of people it can reach but only by the amount of money you can spend (which by the way, is far cheaper compared to other e-marketing strategies).
Customer communication via email is something you definitely don’t want to overlook as it has the potential to further set you on that pathway to success. By using professional email address domain service providers, you are guaranteed to build trust through solid communication, reach out to more, and save up money for other activities.