Communication is key; it plays a major role in businesses nowadays and determines your growth or impending failure. In the 21st century, communication has evolved beyond the norm of meetings, letters, and others. Now, organizations which manage their email management tools are crowned king.
In order to effectively manage a business, you should have a strategy which ensures effective creation and distribution of your emails. How many subscribers do you have currently? How many do you aim to have? How soon do you need them?