There’s no love on the internet. Hundreds of thousands of businesses jostling for a handful of jaded clients who have little interest and an even tinier attention span. The competition is fierce, no doubt. Only the lions survive in the jungle, only businesses with optimized websites take the lion share.
Your website is a very important tool. It is how you get to tell the world about your product and services in the style, manner, and format that you desire. However, this liberty is taken for granted and the result is a website that fails to achieve the purpose for which it was created. The way around this is to simply optimize your website.