There’s no love on the internet. Hundreds of thousands of businesses jostling for a handful of jaded clients who have little interest and an even tinier attention span. The competition is fierce, no doubt. Only the lions survive in the jungle, only businesses with optimized websites take the lion share.
Your website is a very important tool. It is how you get to tell the world about your product and services in the style, manner, and format that you desire. However, this liberty is taken for granted and the result is a website that fails to achieve the purpose for which it was created. The way around this is to simply optimize your website.
What is involved with website optimization?
Search Engine Optimization
Search Engine like Google and Bing represents the means through which many users navigate the internet. When a user types a title in the search bar, a list of web links is displayed where the users can get more information on their entry.
A poorly structured website will receive a low search ranking or might not even be displayed on search engine’s results. The last thing you want is for your competitor’s webpage ranking far higher than yours. What this does is to drive much more traffic to competitor’s page thereby reducing drastically your chance for dominance in your sector.
Have you ever used a website where it takes forever to load a page? That feeling of frustration you get is what your customers get when your website’s speed is low. 1 in 4 visitors quits a website that takes more than four seconds to load and more disturbing, 46% of them never revisit the site.
This means you have less than four seconds to meet your customer’s satisfaction requirement. To reinforce this point, a one- second load page delay for a company as big as Amazon can result in losses of up to $1.6 billion in a year. Speed optimization is a must if you want to keep the traffic to your website running higher.
Usability and bug fixes
To improve traffic, creating an effective user interface (UI) so as to give your visitors a wonderful user experience (UX). Poorly structured web pages complicates the process of using your website and visitors are discouraged from further engagement. In addition, the last thing you want is for your website to crash during usage. This discourages users from coming back, considering the large numbers of competitions readily available to entice them.
Benefits of Website Optimization
Increased Visibility and Brand Awareness
SEO ensures that more people get to know about you. This establishes your superiority in your industry.
By optimizing your result for speed, user experience, and bug fixes, users are always happy to visit your website. They can even refer your website to their friends, further increasing your visibility.
Saves Marketing Cost
Search Engine Optimization creates a much higher rate of return on investment when compared to other digital and even traditional marketing.
All these website optimization strategies increase traffic to your website and give users wonderful experience this ultimately lead to more sales (when the customer’s happy, endless referrals and sales is a product).
Optimization of your website is non-negotiable. It has a long way in deciding the ultimate success of your business. It is therefore important that you begin taking advantage of these website optimization strategies and begin reaping the benefits they offer.